Michael

Uber Teens

Building the safest experience known to Uber from the ground up.
<<<Note: This case study is currently under construction>>>

Role: Design lead

Michael

Uber Teens

Building the safest experience known to Uber from the ground up.
<<<Note: This case study is currently under construction>>>

Role: Design lead

Michael

Uber Teens

Building the safest experience known to Uber from the ground up.
<<<Note: This case study is currently under construction>>>

Role: Design lead

Challenge

Teen riders

I led a 3 person design team to build a product for one of the most vulnerable populations: minors.

Unlocking safer rides for teenagers, greater control for guardians, and more create opportunities for earners. Working across nearly every primary vertical at Uber, the groundwork being done for Uber Teens work will be the table-stakes for future expansion and growth bets, creating new opportunities for safe rides across markets ranging from healthcare, elder care, B2B, education, and more.   

People in the office

HOW IT WORKS

Safety features 24/7

All the safety features you know and love like PIN verification and RideCheck notifications will always be on. Plus additional features like Audio Recording will automatically be enabled.

HOW IT WORKS

Safety features 24/7

All the safety features you know and love like PIN verification and RideCheck notifications will always be on. Plus additional features like Audio Recording will automatically be enabled.

HOW IT WORKS

Safety features 24/7

All the safety features you know and love like PIN verification and RideCheck notifications will always be on. Plus additional features like Audio Recording will automatically be enabled.

HOW IT WORKS

Teens can request their own rides

Teens have the ability to request their own rides using the Uber app. Safety controls are on by default, and parents can follow along to ensure that their teen gets to the destination safely.

HOW IT WORKS

Safety features 24/7

All the safety features you know and love like PIN verification and RideCheck notifications will always be on. Plus additional features like Audio Recording will automatically be enabled.

HOW IT WORKS

Safety features 24/7

All the safety features you know and love like PIN verification and RideCheck notifications will always be on. Plus additional features like Audio Recording will automatically be enabled.

HOW IT WORKS

Safety features 24/7

All the safety features you know and love like PIN verification and RideCheck notifications will always be on. Plus additional features like Audio Recording will automatically be enabled.

HOW IT WORKS

Help on every ride

Your teen will always have access to any of our on-trip safety features at any time regardless if you’re on a Family profile or not. These features include being able to call 911, contact Support, or report an issue through the app.

Results

  • Uber for teens was introduced by CEO Dara Khosrowshahi at the 2023 Go-Get event, as a “core example” of a product that was “built by people for people” and was showcased as the centerpiece of the Uber Family narrative.

  • Zero critical safety incidents reported to date.

  • Teen rides have experienced exponential growth, doubling (or more), on a month-over-month basis.

  • Guardians, Teens, and Drivers reported a positive experience with the product and its value proposition. +70% were classified as Promoters in a recent NPS survey. (User surveys and feedback collected after trips continues to be positive with no significant change MoM).

  • Uber for teens expansion to 100% of Mobility cities in Canada and +63 additional cities in the US with Teens (Rides & Eats).